New Arrivals

Denim bomber jacket

kr1,699.00
New Arrivals

Straight jeans

kr1,299.00
New Arrivals

Fitted blazer

kr2,099.00
New Arrivals

Wide-leg jeans

kr1,199.00
New Arrivals

Denim jacket

kr1,799.00
New Arrivals

Denim gilet

kr1,199.00
New Arrivals

Fitted waistcoat

kr1,099.00
New Arrivals

Mom-fit jeans

Blue jeans - iBlues
Black - iBlues
kr1,199.00
New Arrivals

Oversized shirt

kr999.00
New Arrivals

Wide-leg jeans

BLUE JEANS - iBlues
BLACK - iBlues
kr1,699.00
New Arrivals

Oversized flared jeans

kr1,299.00
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DENIM TAKEOVER

Cowboy core… but make it chic: Isobel Kinnear reinvents the "denim on denim" trend and turns it into a style manifesto.

SHOP THE FIT
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DENIM TAKEOVER

Cowboy core… but make it chic: Isobel Kinnear reinvents the "denim on denim" trend and turns it into a style manifesto.

SHOP THE FIT
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100% DENIM

100% COOL
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BLUE STATE OF MIND

It's never "too much" when it comes to denim. The secret to standing out? Mixing different washes and playing with proportions.

DISCOVER MORE
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BLUE STATE OF MIND

It's never "too much" when it comes to denim. The secret to standing out? Mixing different washes and playing with proportions.

DISCOVER MORE
800X1600_DESK_02
854X690_MOB_02

FOREVER DENIM

FIND YOURS

DISCOVER OTHER PROJECTS

iBlues_SS25_Carlotta_Ferlito_Ceremony_Chic (1)

GLAM FOR FUN
iBlues_SS25_Vic_Montanari_Magical_Women (1)

COLOR CRUSH
iBlues_SS25_Mara_Sattei_Suits (1)

POWER SUITS
iBlues_SS25_Aurora_Ramazzotti_City_Lover

CITY LOVER
iBlues_SS25_Top_Summer

SUMMER LOOK
iBlues_FW24_Winter_Look (1)

WINTER iBLUES
iBlues_FW24_Chinese_New_Year_Capsule

LUNAR NEW YEAR
iBlues_FW24_Aurora_Giovinazzo_Party_Nights

GLAM TEAM